If you have been contemplating website redesign, chances are you have heard about various techniques to optimize your site for mobile devices. For your site to be successful, it is very important to consider how your website will look and how your message will be delivered on the all screens. Especially the smallest of them.
Why is this important? A total of 77% of mobile searches happen at home or at work despite the fact that these are locations where users generally have access desktop or laptop computers. This means that the idea of being “mobile” while using a mobile device doesn’t really exist. People use every device, in every location, in every context.
The second thing to pay attention to is that bounce rates are 9.56% higher for mobile website visitors than for desktop visitors. Meaning that despite all those mobile searches, users are not getting the mobile experience they want.
These two statistics suggest that businesses are failing to optimize their websites for mobile. The solution? A mobile first content strategy.