Something special about video marketing.

Even before COVID-19 locked us all behind closed doors, video was big. Over 300 hours of video content were being uploaded to YouTube every minute. Facebook, Instagram and Snapchat have been getting in on the craze. Apps like TikTok are completely dedicated to video content.

And that’s to say nothing of video streaming platforms like Zoom or Google Meet.

The point is, people love video content. And that just makes sense. If a picture is worth a thousand words, how many words is 24 pictures a second worth?

Copy and imagery have their value, but we can say that there is something special about video marketing. With the right video, you can convey an incredible amount of information in a matter of moments.

In a marketing-saturated world, everything we do matters.

Email Marketing Rules You Simply HAVE to Follow then BREAK

When it comes to email marketing, there are a lot of purists out there who say you should ALWAYS do this or NEVER do that. Consider all of the best practices” that are floating around online. From PowerPoint presentations
to old white papers and other resources that are just plain outdated, they promote rules that used to be true.

Here is the list of email marketing “rules” that you absolutely, must follow.

1. NEVER use words like “free” or “deal” or “discount” in an email subject line.
2. ALWAYS keep your email subject lines between 30 and 50 characters.
3. NEVER send a mostly-text email.
4. NEVER send a mostly-image email.
5. NEVER send an email with one big image.
6. ALWAYS have a good balance of images to text.
7. NEVER send “ugly” emails.
8. NEVER use ALL CAPS in an email subject line.
9. ALWAYS put the unsubscribe button or link at the bottom of an email (or make it obvious).
10. ALWAYS send an email during the middle of the week.
11. NEVER send an email at the end of the day.
12. NEVER send more than one email per day.

*These list of rules to follow is our advice. So have fun test to see what works best for your audience. Don’t assume that all of these rules will work for you simply because they worked for someone else. Test. Tweak. Then, make your own rules. Figure out the best approach for your community.

How do you stand out as a brand in a world where distraction is the game? Well, if you’re WeTransfer, you try and persuade users to… stop using their service. Yep, that is the marketing game.

The file transfer platform has launched their new initiative which aims to get people off the internet and back into the hustle of that we think of as ‘the real world’.

The message is clear  “the more time you spend clicking around the internet, amassing unread tabs like a cactus amasses pricks, the less time you’ll probably spend actually getting on with the creative things you need to be doing,” – they’ve launched a new digital platform and an attendant ad campaign, Please Leave.

“When you’re in here,” the new Stink Studios-assisted ad says, “you’re not out there.” When you’re in here, the deep bottomless here of the internet, that is, all you’re doing – so WeTransfers says, anyway – is “inhaling content,” and “exhaling time.”

Now, it’s obvious, you don’t want you to spend all your time out there at some point you’ll have to return to your digital reality, where you can convert all that away energy into shareable  creativity. You, back at your computer, pushing and marketing your brand – “So you can bring ideas to life. And then get back to yours,” as they put it.