Something special about video marketing.
Even before COVID-19 locked us all behind closed doors, video was big. Over 300 hours of video content were being uploaded to YouTube every minute. Facebook, Instagram and Snapchat have been getting in on the craze. Apps like TikTok are completely dedicated to video content.
And that’s to say nothing of video streaming platforms like Zoom or Google Meet.
The point is, people love video content. And that just makes sense. If a picture is worth a thousand words, how many words is 24 pictures a second worth?
Copy and imagery have their value, but we can say that there is something special about video marketing. With the right video, you can convey an incredible amount of information in a matter of moments.
In a marketing-saturated world, everything we do matters.