Email Marketing Rules You Simply HAVE to Follow then BREAK
When it comes to email marketing, there are a lot of purists out there who say you should ALWAYS do this or NEVER do that. Consider all of the best practices” that are floating around online. From PowerPoint presentations
to old white papers and other resources that are just plain outdated, they promote rules that used to be true.
Here is the list of email marketing “rules” that you absolutely, must follow.
- NEVER use words like “free” or “deal” or “discount” in an email subject line.
- ALWAYS keep your email subject lines between 30 and 50 characters.
- NEVER send a mostly-text email.
- NEVER send a mostly-image email.
- NEVER send an email with one big image.
- ALWAYS have a good balance of images to text.
- NEVER send “ugly” emails.
- NEVER use ALL CAPS in an email subject line.
- ALWAYS put the unsubscribe button or link at the bottom of an email (or make it obvious).
- ALWAYS send an email during the middle of the week.
- NEVER send an email at the end of the day.
- NEVER send more than one email per day.
*These list of rules to follow is our advice. So have fun test to see what works best for your audience. Don’t assume that all of these rules will work for you simply because they worked for someone else. Test. Tweak. Then, make your own rules. Figure out the best approach for your community.