Businesses to spend more on social media and websites.
Most businesses plan to increase their investment in a combination of digital marketing channels, with social media (64%) and websites (55%) topping the list.
Experts say both channels are easy investments for businesses and deliver clear returns.
“[Social media marketing and websites are] the strategies that business owners are most comfortable with,” Zaiger said. “If you’re trying to make a decision that will at least guarantee some sort of results, chucking money at social media or your web designer will make something happen.”
Businesses want to invest more in social media and a website because they are easy investments with measurable results.